# Product Bundling: What It Is, the Main Types, and How to Price a Bundle > A practical guide to product bundling for online stores: pure vs mixed bundling, the bundle types that sell, how to price them without losing margin, and examples. Source: https://nanflows.com/blog/product-bundling-guide Published: 2026-10-18 · Updated: 2026-10-15 By: Nanflows team About: Nanflows Bundles (https://nanflows.com/products/nanflows-bundle) **In short:** product bundling means selling several products together, usually at a small saving, so customers buy more in one order. Most online stores use mixed bundling: the products are sold on their own and as a bundle. The main types are fixed bundles, frequently bought together, quantity breaks, mix & match, build your own, Buy X Get Y, gift boxes and variety packs. Price a bundle from your margin, not from the discount. On WooCommerce, [Nanflows Bundles](https://wordpress.org/plugins/nanflows-bundle/) is free for fixed bundles and frequently bought together. ## What is product bundling? Product bundling is selling two or more products as one offer. The customer gets convenience, a saving or both. The store sells more items per order, moves slower products alongside best-sellers, and makes choosing easier. There are two kinds: - **Pure bundling:** the products are only sold together. Think of a console that only comes with its controller. It’s rare in online stores. - **Mixed bundling:** the products are sold on their own *and* as a bundle, usually cheaper together. This is what almost every online store does. ![Three products at $62 together, sold as a bundle for $54](https://nanflows.com/img/blog/woo-bundle-price.svg) *Mixed bundling: each product has its own price, and the set is cheaper together.* ## The main bundle types ![The eight bundle types Nanflows Bundles Pro adds, each with a small sketch](https://nanflows.com/img/blog/woo-pro-types.svg) *Most stores need two or three of these, not all of them.* 1. **Fixed bundle:** a set you choose, at one price. A starter kit, a skincare routine, a desk set. [How to create one in WooCommerce](https://nanflows.com/blog/how-to-create-product-bundles-in-woocommerce). 2. **Frequently bought together:** the main product plus extras the shopper can untick, added in one click. [Guide](https://nanflows.com/blog/woocommerce-frequently-bought-together). 3. **Quantity break:** one product, cheaper per unit as the quantity grows. “Buy 3, save 10%.” [Guide](https://nanflows.com/blog/woocommerce-quantity-discounts). 4. **Volume discount:** like a quantity break, but any mix of products counts towards the tiers. 5. **Mix & match:** pick any N products from a pool. “Any 6 cookies.” [Guide](https://nanflows.com/blog/woocommerce-mix-and-match-products). 6. **Build your own:** fill slots, like “1 top, 1 bottom, 1 extra”. [Guide](https://nanflows.com/blog/woocommerce-build-your-own-bundle). 7. **Buy X Get Y:** buy these, get those free or cheaper. BOGO is the simplest. [Guide](https://nanflows.com/blog/woocommerce-bogo-and-buy-x-get-y). 8. **Gift box:** a box of N products, with optional gift wrap and a message. [Guide](https://nanflows.com/blog/woocommerce-gift-box-builder). 9. **Variety pack:** N units mixed freely from flavours, sizes or colours. [Guide](https://nanflows.com/blog/woocommerce-variety-pack). ## Which products to bundle Start from what customers already do, not from what you want to clear: - **Look at your orders.** Which products appear together most often? Those are your first bundles. - **Pair a best-seller with a slower product** that genuinely goes with it. The best-seller carries the bundle. - **Complete a job.** A bundle should answer one need: “everything for a first espresso”, “a week of lunches”. - **Keep it small.** Two to four products is easier to understand than eight. Avoid bundling products that don’t belong together just to move stock. Customers notice, and the bundle doesn’t sell. ## How to price a bundle There are three common ways to price a bundle: a fixed price, a percentage off, or an amount off. The right one is the one that keeps your margin. ![The same $62 set priced at a fixed $54, 10% off or $10 off, with the profit of each](https://nanflows.com/img/blog/bundle-pricing.svg) *Every option here earns more per order than selling the candle alone.* A few rules that hold up: - **Work from profit, not from the discount.** Add up what the products cost you, then choose the price. A 10% saving on three items can still earn far more than one item at full price. - **Make the saving visible.** Show the price of the products bought one by one, crossed out, and the amount saved. - **Keep discounts modest.** 5–15% is usually enough for a fixed bundle. The convenience is part of the value. - **Round to a clean number.** $54 reads better than $55.80. - **Use bigger savings to move more units,** in quantity breaks and Buy X Get Y, where the extra units carry the discount. ## Examples by kind of store - **Beauty:** cleanser, serum and moisturiser as “the morning routine”. - **Coffee:** a quantity break on beans, or a starter kit with a grinder and filters. - **Clothing:** build your own outfit, or Buy 2 tees, get a cap at half price. - **Food:** mix & match boxes, variety packs of flavours. - **Electronics:** the camera with a card and a bag, as frequently bought together. - **Gifts:** seasonal gift boxes with wrap and a message. ## Practical things to get right - **Stock.** A bundle should only sell while every product in it is in stock. Good bundle tools take stock from the real products, not from a separate bundle count. [Selling kits without overselling](https://nanflows.com/blog/woocommerce-bundle-stock). - **Where it shows.** Put the bundle on the product pages of what’s in it, or on chosen pages, not everywhere. - **The cart and orders.** Each product should still appear on the order, so picking, packing and refunds work item by item. - **Measure.** Track bundle orders, revenue and which bundles convert. [Bundle analytics](https://nanflows.com/blog/woocommerce-bundle-analytics). ## Tools for product bundling - **WooCommerce:** [Nanflows Bundles](https://wordpress.org/plugins/nanflows-bundle/) is free for fixed bundles and frequently bought together, with stock from the real products and bundle analytics. Pro adds the other bundle types, from $39 a year. Every type is on [WooCommerce product bundles](https://nanflows.com/woocommerce-product-bundles). WooCommerce also sells its own Product Bundles extension. See [how they compare](https://nanflows.com/nanflows-vs-woocommerce-product-bundles), and [the best WooCommerce bundle plugins](https://nanflows.com/best-woocommerce-bundle-plugins). - **Shopify:** Shopify’s free Bundles app covers fixed bundles and multipacks. [Nanflows Bundles for Shopify](https://nanflows.com/products/nanflows-bundle-shopify) adds the other types, A/B tests and subscriptions, with every feature on every plan. See [the best Shopify bundle apps](https://nanflows.com/best-shopify-bundle-apps). ## FAQ ### What is product bundling? Product bundling is selling two or more products together as one offer, usually at a lower price than buying them separately. It raises the number of items per order and the average order value. ### What is the difference between pure and mixed bundling? In pure bundling, the products are only sold together. In mixed bundling, they are sold separately and as a bundle. Most online stores use mixed bundling. ### How much discount should a bundle have? For a fixed bundle, 5–15% is usually enough. Work out the profit on the bundle from what the products cost you, and make sure it beats selling the main product on its own. ### What are examples of product bundles? A skincare routine of three products, a camera with a memory card and a bag, a pick-any-6 cookie box, “buy 3 coffees, save 10%”, and a holiday gift box with wrap and a message. ### How do I create product bundles in WooCommerce? Install a bundle plugin such as the free Nanflows Bundles, choose the products and quantities, set the bundle price, and pick the product pages where it shows. Our step-by-step guide covers it: [how to create product bundles in WooCommerce](https://nanflows.com/blog/how-to-create-product-bundles-in-woocommerce).