Average Order Value Calculator
Enter your revenue and number of orders to get your average order value (AOV). Then see what a small rise per order would add, with the same number of orders.
Free · No sign-up · Nothing you type leaves your browser
The formula
How the calculator works
Average order value is what a customer spends in one order, on average. The calculator divides your revenue by the number of orders in the same period:
AOV = revenue ÷ number of orders
Worked example: a store took $12,600 last month from 300 orders. $12,600 ÷ 300 = $42 per order.
The second part shows why AOV matters. Raise it by 10% and each order is worth $46.20. The same 300 orders now bring in $13,860, which is $1,260 more in the month, with no extra traffic or ads. The calculator works this out for 5%, 10%, 15%, 20% or 25%.
Use the same period for both numbers, and the same kind of revenue: if you leave out tax and shipping, leave them out every time, so you can compare one month with the next.
Your numbers
Where to find your numbers
WooCommerce
Go to Analytics, then Orders. Pick a date range: it shows the number of orders, net sales and the average order value for that range.
Shopify
Open Analytics. The overview shows total sales, orders and average order value; the Reports page breaks it down by month.
Any other store
Export the orders for one month. Add up the order totals, count the orders, and type both numbers in.
Next steps
Ways to raise your average order value
Bundles
Sell products that go together as one offer, for a little less than buying them one by one.
Cart upsells
Suggest one more product in the cart, with an Add button that doesn’t leave the page.
A free shipping goal
Set free shipping just above your average order and show how much is left.
Quantity breaks
Take a little off when a shopper buys 2, 3 or more of the same product.
A free gift
Add a gift once the cart reaches an amount, so shoppers have a reason to add one more item.
Buy X, get Y
Offer a second product free or at a discount with the first.
FAQ
Questions
How do you calculate average order value?
Divide your revenue by the number of orders in the same period. $12,600 from 300 orders is an average order value of $42.
What is a good average order value?
There is no single number: it depends on what you sell and what it costs. A store selling $15 phone cases and one selling $400 furniture will never be close. Compare your AOV with your own past months, and aim to raise it a little at a time.
Should AOV include tax, shipping and refunds?
Pick one way and keep to it. Most stores use revenue after discounts and refunds, without tax and shipping, because that is the money the products bring in. WooCommerce calls this net sales.
Is AOV the same as revenue per customer?
No. AOV is per order. A customer who buys three times a year counts three times in AOV but once in revenue per customer, also called customer lifetime value.
Why did my AOV go down when my sales went up?
Usually because more small orders came in: a sale on cheap products, a coupon, or new customers trying one item first. Revenue can grow while the average order shrinks. Look at both numbers together.
Guides on this topic
Another free tool
Raise your average order
Bundles, a sliding cart with upsells and a free shipping bar, and popups for WooCommerce and Shopify. Each one has a free version.
- Free versions
- Email support